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Gina Tricot keeps on growing with nShift Delivery

Customer Story WMS Retail Delivery Management Sweden Norway Denmark Finland Delivery
gina tricot nshift

Swedish fashion chain, Gina Tricot, lives by its motto “Lots of fashion for less money”, launching new products every single week. They needed a delivery management system that was flexible enough to cope with their non-stop growth.

Solutions used

Delivery integrated with WMS system from Consafe Logistics

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The Challenge

In addition to its 180 bricks-and-mortar stores in Sweden, Norway, Denmark and Finland, Gina Tricot also has an e-commerce operation that extends throughout Europe.

All online orders are dispatched from a central warehouse in Borås, Sweden, which also handles dispatches and returns to and from the company’s stores. This results in a constant flow of new products, orders, returns and inventory refills. Gina Tricot needed a flexible delivery management solution that would enable them to streamline the logistics as much as possible.

gina tricot nshift

The Solution

Thanks to nShift Delivery, Gina Tricot is now able to book all its shipments, print the right labels, and make sure the right information reaches the carrier through a single platform.  

The key reason for choosing nShift over other multicarrier shipping solutions was flexibility. Petri Ventelä, Head of Logistics at Gina Tricot explains:

“When we were in the market for a new delivery management system, we set high requirements that it should be flexible and that we should be able to make the necessary changes ourselves. This was what we found in [nShift Delivery]. Thanks to its SaaS solution, there is no limit to how much we can grow and the changes we can make ourselves without the support of expensive and time-consuming development.”

Thanks to [nShift’s] SaaS solution, there is no limit to how much we can grow and the changes we can make ourselves without the support of expensive and time-consuming development.

Petri Ventelä, Head of Logistics at Gina Tricot

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