The Solution
Being one of the early adopters of nShift Track, Quiz had identified how providing a fully branded post purchase tracking experience for their customers could not only help to reduce WISMO (Where Is My Order) contact with their customer service team but also continue a fully branded customer journey to their front door, opening up a new marketing channel in the moments where their customer is most engaged with them.
Right in the moment where a customer has invested trust in the retailer to fulfil their order, the team at Quiz realised that communicating with their customers proactively in an immersive branded experience, keeping them informed about the progress of their order would prove extremely beneficial. Not only reducing operational costs but also driving customers back to the Quiz website, reducing time to next purchase and at the same time increasing customer loyalty.
The Result
With the average industry marketing email generating between 2.5% - 3% Click Through Rate (CTR) to a retailers website, retailers using post purchase branded communication with nShift Track are seeing 5 times this number of CTR’s, greatly increasing the chance of customers making additional purchases.
