Princess doubles sales by expanding delivery options

With customers increasingly shopping across both online and physical channels, Norwegian linens giant Princess needed a delivery process that matched modern expectations. They wanted to offer more delivery options, remove manual work for staff, and unify the journey from warehouse to customer and store.

Challenge

Princess CEO Kai Gulbrandsen knew that customers wanted control over where and how they receive their purchases, and that this was becoming essential to retail success.

But behind the scenes, deliveries were still handled through manual processes. Staff often had to call customers directly when parcels were ready for pickup, slowing down operations and creating inconsistencies across stores. Princess needed a way to digitize and streamline the entire flow.

Solution

Using the nShift platform, Princess introduced new delivery options for online customers, including pick-up-in-store.

They also digitized the full delivery journey:

• warehouse → customer

• warehouse → store

• store → customer (via pickup)

This automation replaced manual notification steps and created a smoother, more predictable experience for both customers and staff.

Results

The business impact was immediate: Princess doubled their online sales in record time.

And the improvements didn't stop there. With fully digitized delivery operations, Princess can now:

• send parcels faster

• give staff better visibility of inbound goods

• provide customers with more accurate notifications

• remove manual “your parcel is ready” phone calls

Finally, the leadership team sees logistics as a direct competitive edge: