The Results
“When we introduced the book-online, pick-up-instore concept, our online sales increased by almost 100% the same day,” says Kai Guldbrandsen, CEO at Princess. “At the same time, sales in our physical stores also increased.”
But increased delivery options and sales is not the only benefit nShift has brought. Princess is also now able to send parcels faster, get a better overview of pick-up orders and provide customers with more accurate information about their deliveries. “Customers want information about their online orders all the way from warehouse to end delivery, and we automatically provide this with nShift. This is much more professional and efficient than before, when we called from the store to tell customers that their parcels were ready for pickup.”
Today, competition is not just about product range and prices but also about logistics. With nShift, we can compete on delivery options, track and trace and parcel transport.
Kai Gulbrandsen, CEO at Princess
