Renowned kitchen appliance maker, Smeg, was already using nShift’s multicarrier shipping software to manage and track all their deliveries. Now what they wanted was to give their customers more choice over how, where and when their parcels were delivered. Enter nShift Checkout…
Smeg launched its ecommerce operations in the Nordic region in 2014, initially intending to book various carriers directly through their individual sites. Keeping track of all the information rapidly grew too complicated, so within a year the company switched to nShift’s delivery management platform – and were extremely satisfied with the results.
Jens Hallenheim, Ecommerce Manager at Smeg, explains: “Having all our consignments in a single location makes life a lot easier. If I want to see where a consignment is, I just have to click to access the carrier’s website. I think it’s great.”
The platform has also greatly simplified the tracking process. “Now a notification is automatically emailed to customers where they can see which products have been sent and track the consignment. This has made life a lot easier for us and has saved us numerous emails and telephone calls to customer service.”
But there was one element of the delivery experience that Smeg still wasn’t happy with – the checkout. People today more or less take it for granted that they can make their own decisions about how, where and when they get their parcels delivered. How could Smeg offer their customers more freedom of choice?
“Now a notification is automatically emailed to customers where they can see which products have been sent and track the consignment. This has made life a lot easier for us and has saved us numerous emails and telephone calls to customer service.”
- Jens Hallenheim
- Ecommerce Manager at Smeg
Lack of choice limits sales
70%of online baskets are abandoned
1#reason for dropout is limited delivery options
Since integrating nShift Checkout into its online sales checkout system, Smeg has been able to offer much greater choice at the checkout, with personalized options based on each customer’s postcode.
For example, customers can now choose whether they want to pay extra for goods to be delivered door to door, or whether they’d prefer to pay less for shipping and collect the items from an agent in a larger neighboring locality.
Smeg are also now able to offer greater transparency at the checkout. For example, not all carriers are able to carry products into people’s home. By applying relevant limitations through nShift Checkout, Smeg now ensures that customers can only select this option if the carrier actually offers it.