The Challenge
Smeg launched its e-commerce operations in the Nordic region in 2014, initially intending to book various carriers directly through their individual sites. Keeping track of all the information rapidly grew too complicated, so within a year the company switched to nShift’s delivery management platform – and were extremely satisfied with the results.
Jens Hallenheim, E-commerce Manager at Smeg, explains: “Having all our consignments in a single location makes life a lot easier. If I want to see where a consignment is, I just have to click to access the carrier’s website. I think it’s great.”
The platform has also greatly simplified the tracking process. “Now a notification is automatically emailed to customers where they can see which products have been sent and track the consignment. This has made life a lot easier for us and has saved us numerous emails and telephone calls to customer service.”
But there was one element of the delivery experience that Smeg still wasn’t happy with – the checkout. People today more or less take it for granted that they can make their own decisions about how, where and when they get their parcels delivered. How could Smeg offer their customers more freedom of choice?
Now a notification is automatically emailed to customers where they can see which products have been sent and track the consignment. This has made life a lot easier for us and has saved us numerous emails and telephone calls to customer service.
- Jens Hallenheim, E-commerce Manager at Smeg
