GUIDE

Own the Tracking

Keep customers informed and support costs down

This guide reveals how the best retailers are transforming post-purchase tracking into a key moment to build trust, reduce support costs, and drive repeat business. 

Download the guide now to learn how to:

  • Keep customers informed with proactive delivery updates
  • Cut down WISMO tickets while keeping support costs low
  • Build trust and strengthen your brand with branded tracking experiences

Where should we email you the report?

What's inside?

Smart strategies and actionable insights to master tracking as a critical touchpoint in the customer experience:

  • How proactive tracking updates reduce WISMO tickets by up to 50%
  • Why customers open tracking emails 5x more than traditional marketing emails
  • The benefits of branded tracking portals that deliver personalization and engagement
  • How leading brands are transforming post-purchase experiences with proactive communication

 

Download report →
tracking-tablet-full-badge

Why now?

The Post-purchase is where loyalty is won or lost.
Tracking isn’t just about answering “Where is my order?”
It’s about creating a cohesive, branded experience that keeps your customers engaged and reassured.

70%

of shoppers expect regular updates on their order status

98%

of consumers won’t contact support when delays are communicated proactively

5x

higher engagement on branded tracking emails compared to traditional emails

Real results

We wanted to make it as easy as possible for customers [...] and to do so in a way that looked and felt like ICIW.

ICANIWILL

Issues concerning tracking of parcels have dropped from around 10 per day to just one.

Hatstore

Every tracking update is your opportunity to build trust or market to an excited customer. When you own the tracking, you own the relationship.

nShift

Make tracking your competitive advantage

Fill in your details above to gain instant access to "Own the Tracking" and learn how to take charge of this critical post-purchase moment. 

Download now