People begin returning unwanted Christmas presents within days

People begin returning unwanted Christmas presents within days
Some eager gift-getters even start sending back presents on Christmas Day


Festive gift-getters are wasting little time in returning their unwanted Christmas presents, according to new data from nShift, the global leader in parcel delivery management software.

According to the analysis, 28 December – dubbed “Returns Wednesday” – was the most popular day for people to begin the process of returning unwanted gifts in 2022.  However, many consumers were even quicker off the mark.  Some even began sending things back on Christmas Day itself.

Philipp Goldberg, Product Director for Returns at nShift said, “This is yet more evidence that when people shop online, they expect to be able to return products quickly and simply.  When a retailer does not make their returns policy clear, or the process seems cumbersome, shoppers are more likely to abandon their purchase.  This may be especially the case when they are buying a gift for someone else.”

nShift compiled these statistics by analyzing returns data from the last week of December 2022.  By looking at which day of the week carrier companies were alerted of the need to collect an item, they were able to determine which days were the most popular for people to get the ball rolling.  Wednesday 28 was the most popular day, with over a quarter of returns requests from the week generated during that day.  This was closely followed by Thursday 29 (22.3%) and Tuesday 27 (22%).

The full statistics are:

Date % of the week’s returns data generated
Sunday 25 December (Christmas Day) 1%
Monday 26 December 3.4%
Tuesday 27 December 22%
Wednesday 28 December 25.6%
Thursday 29 December 22.3%
Friday 30 December 19%
Saturday 31 December 6.7%

Philipp Goldberg continues: “To ensure they increase conversions and keep customers coming back for more, retailers must offer a compelling returns policy and make it easy for both consumers and warehouses to operate.  Digitizing the returns process can help make it accessible for the consumer and cut down on processing time.”

nShift’s returns solution helps ease the administrative burden while ensuring a smooth, friction-free journey for customers looking to return their orders.

It enables customers to:

●    Avoid handwritten return slips 
●    Re-convert 30% of returns to exchanges
●    Keep customers up to date on return status
●    Work in a data-driven way and analyze returns in real-time
●    Always keep track of how many returns are en route to the warehouse

Find out more:



Contact us

For more information, please contact

Robin Grainger:

James Ellerington:  

About nShift

nShift is the global leading provider of cloud delivery management solutions enabling frictionless shipment and return of almost one billion shipments across 190 countries annually. nShift’s software is used globally by e-commerce, retail, manufacturing and 3PL shippers. The company is headquartered in London and Oslo. It has over 500 employees across offices in Sweden, Finland, Norway, Denmark, United Kingdom, Poland, the Netherlands, Belgium and Romania.

Get the latest news and updates

Book a demo with one of our sales team today

Book a demo

Ask us anything you like about our products

Contact us