Black Friday 2022 preview




How will Black Friday look like and what are the trends for this year?

This year’s Black Friday is expected to be a challenge in the current socio-economic climate. How can retailers turn this into an opportunity?

Find out from our industry experts, Andy Mulcahy (IMRG) and Jyo Saikia (nShift Returns)

What we'll cover

  • When will campaigns launch in 2022
  • How can discount hungry BF shoppers be turned into long-term / loyal customers
  • What impact will the World Cup have on Black Friday / peak trading?
  • Are discounts getting bigger or smaller?
  • Likely to be a tough economic environment toward peak, what impact will that have?

Register to watch

What we will cover

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What are the trends for retailers looking to beat the competition in terms of discounts?

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Will the World cup have an effect on retailers over the Black Friday period?

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Will the economic downturn affect Black Friday or will it improve sales with discount hungry customers


Andy Mulcahy

Strategy & Insight Director at IMRG

Andy Mulcahy has worked at the heart of the online retail industry since 2010 – researching & producing reports on trends and developments affecting the sector. With strong knowledge in multiple areas of online retail, Andy is also a frequent conference speaker & media commentator. 


Jyo Saikia

Returns Director at nShift

Jyo is an experienced Head Of International Business with a demonstrated history of working in the logistics, supply chain and IT Saas industry.