WEBINAR COMMUNITY CSR
The real power of Post Purchase Experience
Increase customer loyalty and accelerate sales growth
Increase customer loyalty and accelerate sales growth by unlocking the real power of Post Purchase eXperience Management
The Post Purchase Experience is the science of elevating the thoughts, feelings and sentiment a customer has towards your brand, from the moment they select the delivery method of their order, all the way through to the end of life of their purchase. Not just from the DC to their doorstep!
The psychology behind the post purchase journey is more than just sending out order tracking updates to deflect WISMO (Where Is My Order) enquiries and embedding marketing in those updates to create click through back to your website.
The post purchase journey presents a unique opportunity to win the “hearts and minds” of customers, converting them from just an increased Lifetime Value statistic to loyal advocates of your brand and its values.
In this webinar, our resident Post Purchase expert, Sean Sherwin-Smith, shares his 30+ years of experience in the field and how elevating consumer emotions during the post purchase journey can reduce the “next time to purchase” and elevate brand loyalty.
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With this webinar, you will:
Understand how to increase sales throughout the post purchase journey
Learn how to create customer advocates by enhancing simple in journey marketing into memorable and positive emotional experiences
Why the channels your customers choose to engage with you in post purchase can either destroy or grow customer lifetime value
Discover what new concepts are quickly allowing innovative retailers to generate new revenue streams with minimal effort.
PRODUCT DIRECTOR – POST-PURCHASE PRODUCT MANAGEMENT
With 30+ years in final mile technology, product and CX, Sean has a wealth of knowledge and first hand stories to share, helping retailers understand the psychological, commercial and operational advantages that can be created in the post purchase journey. From the very early days of eCommerce, he has helped and advised retailers and carriers how to keep customers engaged after they have clicked the buy button and convert them into loyal brand advocates.