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Black Friday

Get ready for
Black Friday

Huge revenue opportunities for online retailers that get it right. Give customers the best delivery and returns experience this
Black Friday

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Black Friday represents an immediate opportunity for revenue growth

It may have started in America, but the day of discounts is now a global event.

In 2021, 78% of the internet searches for Black Friday were from outside the United States. [1]

Savvy retailers recognize that the spread of Black Friday, which takes place this year on 25 November, is a huge opportunity for businesses of all sizes.

Each year they are collectively responsible for sending more than 116.5 million emails on the day itself. Both sales and lead generation can increase significantly over the Black Friday period. [1]

Customers that get a good experience are likely to come back for Christmas.

But it is vital that those customers get a great experience, both before and post purchase


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Black Friday 2022

Find out how to maximize revenue on Black Friday

Once a customer has decided to buy, it’s vital to make the rest of the experience as easy as possible. Here’s how:

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Checkout delivery options

30% of consumers are more likely to choose a retailer if they can specify the delivery options

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customer experience


84% won’t come back to a retailer if they have a poor returns experience

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Sustainable options

93% of consumers would be willing to pay more for sustainable delivery options

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A good delivery experience means customers are less likely to abandon their shopping cart

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Building the best Black Friday customer experience

To take advantage of the opportunity, retailers must ensure that they can scale up to meet the challenge.

And just because a customer knows they are getting a good deal on price doesn’t mean that they are prepared to compromise on the quality of the delivery.

A retailer that can offer their customer a range of delivery options can get a competitive advantage. Customers expect constant communication from the seller during the delivery process.

And it’s not just about the day itself. Estimates suggest that one in three shoppers return their Black Friday purchase.[2] It’s crucial that retailers and other businesses make the returns process as efficient as possible.

The better the returns process, the more likely that it will lead to an exchange rather than having to give a refund.


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Getting ahead of competitors with our expert advice

Our “Get ready for Black Friday Hub” will do exactly what it says on the tin.

We will make it easy for logistics and e-commerce managers to find the resources and guidance to help get ready for one of the biggest sales days of the year.

Check back here to read our regularly updated blog.

As we approach Black Friday, we will release more tips and guidance to help retailers prepare to create the right customer experience, build incremental revenue and achieve scalable growth.

Black Friday featured blogs, webinars and white papers

Show all

Black Friday: How retailers can offer greener delivery and returns

Retail readiness for Cyber Monday

Creating the best possible delivery management experience for one of the busiest days of the year and beyond

How retailers can deliver a greener Black Friday

Four steps toward sustainable shipping this November and beyond.

Get ready for Black Friday - the complete guide

How to get ready to meet the increased demand on Black Friday, to increase sales and build customer loyalty.

Five ways to get ready for Black Friday

How nShift can act as a strategic-growth enabler to help companies scale up and take advantage of increased seasonal demand

Black Friday 2022 preview

How will Black Friday look like and what are the trends for this year?

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