Learning lessons from Black Friday and Cyber Monday
Events such as Singles’ Day, Black Friday and Cyber Monday continue to offer huge opportunities for retailers and web shops to win new customers and grow revenue. But as consumers become more familiar with weeks of deals and discounts, they continue to look for more from the online shopping experience.
Just because a customer knows they are getting a good deal on price doesn’t mean that they are prepared to compromise on the quality of the delivery.
A retailer that can offer their customer a range of delivery options can build a competitive advantage. Customers expect constant communication from the seller during the delivery process. And they expect the company they are buying from to be able to stick to the delivery promises it makes on the website.
This online hub will help retailers and web shops learn lessons from big events such as Black Friday, Singles’ Day and Cyber Monday. Businesses can use these lessons to build a better customer experience ahead of next year.
Find out how to maximize revenue on Black Friday
Once a customer has decided to buy, it’s vital to make the rest of the experience as easy as possible. Here’s how:

Checkout delivery options
30% of consumers are more likely to choose a retailer if they can specify the delivery options
A good delivery experience means customers are less likely to abandon their shopping cart
Sign up for Black Friday updates and resources
Getting ahead of competitors with our expert advice
Check back here to read our regularly updated blog.
We will release more tips and guidance to help retailers and web shops prepare to create the right customer experience, build incremental revenue and achieve scalable growth.
Black Friday featured blogs, webinars and white papers
Show all
Black Friday 2022 preview
How will Black Friday look like and what are the trends for this year?