Black Friday represents an immediate opportunity for revenue growth
It may have started in America, but the day of discounts is now a global event.
In 2021, 78% of the internet searches for Black Friday were from outside the United States. 
Savvy retailers recognize that the spread of Black Friday, which takes place this year on 25 November, is a huge opportunity for businesses of all sizes.
Each year they are collectively responsible for sending more than 116.5 million emails on the day itself. Both sales and lead generation can increase significantly over the Black Friday period. 
Customers that get a good experience are likely to come back for Christmas.
But it is vital that those customers get a great experience, both before and post purchase
Find out how to maximize revenue on Black Friday
Once a customer has decided to buy, it’s vital to make the rest of the experience as easy as possible. Here’s how:
A good delivery experience means customers are less likely to abandon their shopping cart
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Building the best Black Friday customer experience
To take advantage of the opportunity, retailers must ensure that they can scale up to meet the challenge.
And just because a customer knows they are getting a good deal on price doesn’t mean that they are prepared to compromise on the quality of the delivery.
A retailer that can offer their customer a range of delivery options can get a competitive advantage. Customers expect constant communication from the seller during the delivery process.
And it’s not just about the day itself. Estimates suggest that one in three shoppers return their Black Friday purchase. It’s crucial that retailers and other businesses make the returns process as efficient as possible.
The better the returns process, the more likely that it will lead to an exchange rather than having to give a refund.
Getting ahead of competitors with our expert advice
Our “Get ready for Black Friday Hub” will do exactly what it says on the tin.
We will make it easy for logistics and e-commerce managers to find the resources and guidance to help get ready for one of the biggest sales days of the year.
Check back here to read our regularly updated blog.
As we approach Black Friday, we will release more tips and guidance to help retailers prepare to create the right customer experience, build incremental revenue and achieve scalable growth.
Black Friday featured blogs, webinars and white papers
Black Friday 2022 preview
How will Black Friday look like and what are the trends for this year?