This “Christmas in July” retailers should put the delivery experience first
Christmas in July” is a time when retailers focus on getting their marketing and product range right for peak season. But do they risk leaving crucial aspects of their planning too late?
The importance of planning delivery for peak season
Peak season, which incorporates Black Friday, Singles’ Day, and Christmas, is the time of the year when many retailers make their biggest profits. Delivery & experience management (DMXM) holds the keys to helping retailers stand out from the crowd during this year’s Black Friday and Christmas sales season.
By planning for these major events now while there is still time to make infrastructure changes, online and multi-channel retailers can:
✔️ Grow beyond limits by bolstering capacity with enterprise delivery management
It’s important to scale up as demand requires. This means having access to a library of multiple carrier connections. This also enables retailers to provide more delivery choice at checkout, increasing conversions.
✔️ Create a better customer experience with delivery choice at checkout
By providing a range of delivery options at checkout (including popular zero-emissions and pick-up, and drop-off deliveries), regular communication, and a straightforward returns process.
✔️ Connect every stage of the delivery journey
DMXM brings together information from carriers, logistics, and other business systems. This helps retailers sharpen customer insights, break down internal silos, and drive operational efficiency.
✔️ Gather and analyze customer data from the delivery and returns process
Whether by engaging with customers in new ways or increasing the throughput of deliveries and fulfillment teams. nShift helps retailers stay one step ahead of the rest by investing five times more in R&D than its closest competitors.
✔️ Out-performing competitors with delivery & experience management
Our DMXM suite is a unique combination of enterprise-class delivery management, a library of 1000+ carriers, and customer-facing applications. It provides a joined-up, end-to-end experience from the checkout to the doorstep.
Author
Sean Sherwin-Smith
Post-Purchase, CX, and Sustainability Product Director
With 30+ years in final mile technology, product and CX, Sean has a wealth of knowledge and first hand stories to share, helping retailers understand the psychological, commercial and operational advantages that can be created in the post purchase journey. From the very early days of eCommerce, he has helped and advised retailers and carriers how to keep customers engaged after they have clicked the buy button and convert them into loyal brand advocates.
