St. Gallen, Switzerland / Oslo, Norway – July, 2025 – MS Direct, a leading provider of e-commerce fulfillment and cross-border logistics solutions, is launching its groundbreaking Crossborder shipping platform, designed to revolutionize the way retailers ship to Switzerland, the United Kingdom, and Norway. Purpose-built for modern e-commerce, the platform provides data-driven carrier selection, fully automated customs clearance, and seamless, local-like returns — ensuring that international shoppers enjoy the same high-quality experience they expect from their favorite local online stores.
“Crossborder shipping shouldn’t come with compromises,” says Luca Graf, CEO of MS Direct. “Our new platform is built to give e-tailers a scalable, low-effort access to a platform to grow across borders, while consumers get the convenience and trust they’re used to at home. With our new platform, retailers can tap into new markets with confidence, while consumers enjoy a frictionless experience from checkout to returns.”
MS Direct chose to join forces with nShift to connect their new platform with a network of 1000+ carriers worldwide. “With nShift, we’ve laid the technological foundation to offer our customers even more flexible and efficient shipping solutions. The ability to generate national shipping labels directly within our system landscape opens up new business opportunities and strengthens our position as an innovative logistics partner in Europe,” Luca Graf continues. This new capability allows MS Direct to issue shipping labels for a wide range of European parcel carriers – quickly, reliably, and fully integrated into existing processes. This reduces reliance on third-party providers, increases speed to market, and offers maximum control over the shipping workflow.
“We’re excited to support MS Direct, a leading e-commerce logistics player from Switzerland, as it advances its digital logistics strategy,” says Fabian Riegel, Sales Director DACH at nShift. “Our platform is designed to provide companies like MS Direct with the flexibility and scalability they need to remain competitive in a rapidly evolving market.”
Retailers connected to the platform via the MSD API benefit from super late order cut-offs, unparalleled delivery lead times, and a completely hands-off logistics process. Once integrated, retailers can ship cross-border with full confidence — no more operational headaches, no more customer service issues, and no compromises on speed or transparency. With the integration into nShift as an integral part of its Crossborder platform, MS Direct enables online stores to unlock high-potential markets like Switzerland, the UK, and Norway — all while maintaining the delivery quality and simplicity consumers demand.
About MS Direct AG
MS Direct AG, headquartered in St. Gallen, Switzerland, offers highly automated fulfilment and cross-border delivery solutions for national and international eCommerce businesses. As a pioneer in logistics process digitalization, MS Direct stands for innovation, quality, and customer focus.
For more information on press release, please contact
Denise Oakley: denise.oakley@nshift.com
About nShift
nShift is the global leader in delivery and experience management. Our platform connects retailers, warehouses, and logistics providers to over 1,000 carriers worldwide, enabling businesses to optimize checkout, shipping, tracking, and returns. With over 1 billion shipments supported annually across 190 countries, nShift empowers companies to deliver growth, efficiency, and exceptional customer experiences.
