St. Gallen, Switzerland / Oslo, Norway – February, 2026 – A new partnership is set to make it easier to ship products across borders and manage complex international requirements.
As e-commerce businesses continue to expand across borders, there is increasing pressure on logistics operations to remain flexible, transparent, and reliable. In response to these evolving demands, nShift and MS Direct continue to strengthen their collaboration, combining delivery management technology with fulfilment and cross-border logistics expertise.
The collaboration connects nShift’s delivery orchestration platform with MS Direct’s fulfilment and cross-border operations. This enables smoother shipping flows, improved carrier access, and greater operational consistency across domestic and international markets.
Connecting fulfilment and delivery orchestration
MS Direct supports ecommerce businesses with highly automated fulfilment and cross-border delivery solutions, particularly into complex, non-European Union, markets such as Switzerland, the UK, and Norway. Through the integration with nShift, shipping processes are embedded directly into MS Direct’s operational landscape, allowing shipping labels to be generated seamlessly and carrier options to be managed centrally.
For MS Direct, the collaboration provides direct access to nShift’s extensive carrier network and delivery management capabilities. For nShift, working closely with a fulfilment partner operating at scale offers valuable insight into the practical requirements of cross-border logistics and fulfilment-driven delivery flows.
Together, the companies enable logistics setups that are designed for scale, rather than adapted reactively as volumes grow.
Supporting flexibility in complex logistics environments
Cross-border e-commerce introduces challenges that go beyond transportation alone - including customs processes, fragmented carrier landscapes, and rising customer expectations around delivery transparency and returns.
By aligning fulfilment operations with delivery orchestration, the collaboration helps reduce operational handovers, improve visibility across the shipping journey, and support consistent delivery logic across multiple markets. This integrated approach allows retailers connected via MS Direct to expand internationally while maintaining control over delivery performance and customer experience.
Navigating complex border requirements is key to international e-commerce growth. To master this, businesses need access to real expertise in overcoming regulatory hurdles, as well as the carriers to fulfil the deliveries.
The deepened collaboration between MS Direct and nShift gives businesses the knowledge they need and the capability to act on it.
Fabian Riegel
Sales Director DACH, nShift
For us, partnerships are about strengthening what we already do well.
Working with nShift allows us to extend our fulfilment and cross-border capabilities with a delivery orchestration layer that fits naturally into our operations and supports our customers as they scale.
Peter Egger
VP Growth, MS Direct
Meet nShift and MS Direct at E-commerce Berlin Expo
As part of their ongoing collaboration, nShift will join MS Direct at the MS Direct booth K27 during E-commerce Berlin Expo, taking place on February 17–18 at Messe Berlin.
Throughout the event, teams from both companies will be available to meet with retailers, brands, and logistics professionals to discuss:
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Cross-border shipping and fulfilment challenges
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Carrier management and delivery performance
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How fulfilment and delivery systems can work more closely together in practice
The joint presence reflects the partnership’s focus on practical conversations and real operational use cases, rather than product demonstrations alone.
About MS Direct AG
MS Direct AG, headquartered in St. Gallen, Switzerland, offers highly automated fulfilment and cross-border delivery solutions for national and international eCommerce businesses. As a pioneer in logistics process digitalization, MS Direct stands for innovation, quality, and customer focus.
For more information on press release, please contact
Denise Oakley: denise.oakley@nshift.com
About nShift
nShift is the global leader in delivery and experience management. The nShift platform connects retailers, brands, manufacturers, distributors and logistics providers to over 1,000 carriers, helping businesses manage checkout, shipping, tracking and returns in one place. Supporting more than one billion shipments annually across 190 countries, nShift enables companies to deliver efficiency, transparency and exceptional delivery experiences worldwide.
