Delivery tracking is an essential part of the e-commerce customer experience. It allows customers to track their purchases from when they are shipped to when they arrive at their doorstep. As e-commerce continues to grow, so does the importance of delivery tracking. In this post, we will discuss the latest trends in delivery tracking in e-commerce and why we think they are important.
Trend 1: Real-time tracking
Real-time tracking is becoming increasingly popular in e-commerce. Customers want to know where their packages are at all times, and real-time tracking allows them to do just that. According to a study by Accenture, 66% of consumers want real-time tracking information, and 75% are willing to pay extra for it. Real-time tracking improves the customer experience, reduces customer service inquiries, and helps businesses identify delivery issues.
Trend 2: Customer experience
Parcel tracking is a key stage in the customer journey. Customers want to feel valued and informed throughout the delivery process. A study by Capgemini found that 60% of consumers would switch to a competitor if they had a bad delivery experience. Branded tracking alerts and an easy experience improve the customer experience and increase brand recognition and loyalty.
By providing an easy and seamless delivery tracking experience, businesses can improve customer satisfaction, reduce WISMO (where is my order) calls, and increase repeat purchases.
Trend 3: Alternative delivery options
Alternative delivery options are becoming more popular in e-commerce. Customers want flexibility when it comes to receiving their packages. According to a study by PwC, 40% of consumers want alternative delivery options, such as in-store pickup or locker delivery. Alternative delivery options improve the customer experience, reduce delivery costs, and improve delivery efficiency.
Trend 4: Sustainability
Sustainability is becoming increasingly important in e-commerce. Customers want to know that their packages are being delivered in an environmentally friendly way. According to a study by EY, 70% of consumers want sustainable delivery options, such as electric vehicles or bike couriers. Sustainable delivery options improve the customer's post purchase experience, reduce carbon emissions, and improve brand reputation.
Trend 5: Artificial Intelligence
Artificial intelligence is being used more and more in ecommerce delivery tracking. AI can help businesses predict delivery times more accurately, identify delivery issues before they happen, and optimize delivery routes. According to a study by KPMG, 80% of businesses plan to use AI in their delivery operations by 2022. AI not only improves delivery efficiency but also reduces costs and improves the customer experience.
In conclusion, parcel tracking is an essential part of the e-commerce experience, and these trends are shaping the future of delivery tracking. Real-time tracking, delivery notifications, alternative delivery options, sustainability, and artificial intelligence are all important trends that businesses should be aware of. By embracing these trends, businesses can improve the customer experience, reduce costs, and improve delivery efficiency.