Vrijbuiter gives online customers real delivery choice

With three large outdoor stores and a fast-growing webshop, Vrijbuiter helps customers prepare for camping trips, travel and outdoor adventures. Many online orders are placed urgently, sometimes when customers are already on the move. To support this behaviour, Vrijbuiter needed a delivery setup that offered flexible delivery options at checkout and automated backend tasks such as label creation and shipment processing.

Challenge

Vrijbuiter’s webshop attracts customers who expect fast, reliable deliveries that fit around their plans. They wanted to offer customers clear control over when and where their orders would be delivered, while also reducing manual steps in their warehouse.

As online demand grew, especially for last-minute items, Vrijbuiter needed a way to connect their sales system with PostNL’s pickup service and ensure all delivery choices were clearly surfaced to customers during checkout.

Solution

Vrijbuiter uses nShift Transsmart integrated with its ecommerce and warehouse workflows, combined with PostNL’s daily pickup service. Checkout now displays the relevant delivery options, and the fulfilment process automatically converts sales orders into shipping orders with the correct carrier labels.

This setup ensures that parcels are ready when PostNL arrives at the end of each day, and that customers can choose when and where they want delivery.

From the carrier’s perspective, a strong software partnership is essential:

Results

Vrijbuiter now offers customers the delivery flexibility they expect while reducing manual processing in the warehouse. Real-time carrier integration ensures correct option selection, faster label creation and a smooth pickup process every day.

This three-way collaboration has led to a more reliable delivery flow and a better experience from order to doorstep.