nShift has won the Checkout Automation Innovation of the Year award at the 2026 RetailTech Breakthrough Awards. The award recognizes its work to transform delivery into a commercial advantage for retailers.
nShift Checkout helps turn delivery from a cause of customer friction into a benefit which increases conversion at a critical moment of the customer journey. 
The RetailTech Breakthrough Awards are a global program that recognizes innovation across retail technology. In their eighth year, the awards celebrate companies that are redefining retail through technology, from e-commerce platforms to in-store solutions and supply chain innovation.
nShift’s winning entry showed how checkout has become a decisive moment for e-commerce success. Research confirms that 81% of shoppers will abandon their baskets if there are poor delivery options (source: DHL). When businesses get deliveries right, conversion rates can increase by up to 20%.
To solve this, nShift introduced major upgrades to its Checkout offer. These include tailored delivery rules based on customers’ purchases and locations, A/B testing, and real-time delivery pricing.
Retailers can tailor delivery options by customer, basket or location, ensuring each shopper sees relevant choices with accurate pricing and timing. nShift Checkout also supports over 1,000,000 pickup and drop-off locations, scales to peak demand, and has been tested at over 1,200 requests per second.
We have evolved nShift Checkout to give retailers control, flexibility and the ability to test what works with customers in real time. This recognition reflects the work our teams have done to turn delivery into a driver of growth, not just a cost to manage. We are proud to see customers achieving real impact from these capabilities.
Mattias Gredenhag, Chief Product Officer at nShift
That impact is already visible for nShift customers. For Finnish retailer Stockmann, delivery options are tailored to local customer expectations, helping improve conversion while maintaining a consistent brand experience across markets. Using Checkout, the retailer has been able to balance choice with operational control, reducing friction at checkout.
Checkout has also helped home decorations retailer Vårby Färghall focus on simplicity and speed. By streamlining delivery selection and improving accuracy the business has reduced failed deliveries and improved overall customer satisfaction.
Find out more about how Checkout can help your business: nshift.com/products/checkout
