On 13 October, Nordic retailers, technology teams and commerce partners filled Ambassaden in Oslo for a sold-out INSIGHTS by Omnium 2026. Coop, Stadium, ARK, J.Lindeberg and ARKET were among the retailers onstage, and Omnium used the morning to launch Omnium Commerce, its platform for selling through online stores, physical stores, customer service, marketplaces, B2B and apps.
Our team joined the conversations through the day and hosted the afterwork at the Eero rooftop bar. Across the sessions and the evening, one question kept coming back: how do you give shoppers the same experience in the store, in the webshop and through an AI agent when the orders behind it are spread across different systems?
AI agents need to read your store as well as shoppers do
Agentic commerce was one of the most discussed topics in our conversations. In agentic commerce, AI agents help shoppers discover products, compare them and, in some cases, complete the purchase on the shopper's behalf. Retailers now have a second audience: alongside the people browsing a webshop, there is software that has to find, scan and understand it.
An agent compares what it can read. Structured product information, accurate stock and availability data, and delivery options with clear prices and delivery times all need to be available to software, through commerce systems that are connected well enough to share them on request. Delivery belongs on that list because an agent weighing two retailers can only compare the delivery promises it can access.
AI agents are arriving on the retailer's side of the order too. Since 19 October, Track MCP lets nShift Track customers connect their own AI assistant to their shipment data in Track, with read-only access, and ask about their shipments in plain language.
Our articles on agentic commerce, zero-click shopping and agentic payments and on why delivery infrastructure decides who AI agents buy from go deeper on what agents need from a retailer.
The store is still at the center of omnichannel retail
The predicted death of physical retail never arrived, and in Oslo the conversations were about combining stores and ecommerce, with the retailers who do that well pulling ahead. Two sessions took the store on directly: retail commentator Jack Stratten's keynote, "Fragmentation and connection: the future of in-store retail", and Stadium's session on how it found its omnichannel fit.
Shoppers move between channels within a single purchase. They find a product online, check whether a nearby store has it, buy in an app, then collect or return it in person. They expect the store to know what they ordered online, and the webshop to know what is on the shelf.
Swedish sports retailer Stadium runs more than 180 stores alongside its webshops. It uses nShift Delivery to manage and track webshop deliveries, rolled out nShift Checkout across all its markets within three months, and lets customers choose home delivery, pick-up points or in-store collection. Read Stadium's story.
With nShift Checkout and nShift Returns, retailers can offer delivery, collection and return options that work across those journeys, from home delivery to a pickup point to the store counter.
A consistent experience depends on order data everyone can see
A shopper sees one brand. Behind it, stock, orders, fulfillment and customer data are often held in separate systems, and each gap between them can turn into a delay, a wrong promise or a call to customer service.
Coop's session, "From fragmentation to clarity", described the move from legacy systems to real-time order visibility. By building on Omnium's order management system as a central source of truth, Coop has worked to improve order visibility, and its customer service team can redirect canceled store orders to the central warehouse. ARK's session, "From sleepless to seamless", covered the bookstore chain's move to a composable architecture built around Omnium's order management system: specialized systems that each do one job well, connected through a shared order hub.
Shoppers shouldn't have to notice which system holds their order. Karsten Birkelund, who led a five-year omnichannel transformation at HiFi Klubben across more than 100 stores in six countries, put it in his session title: "Keep your ERP away from your customers!"
The experience continues after the order is placed. Delivery updates are often the next time a shopper hears from a retailer, and nShift Track keeps that contact on-brand with proactive delivery notifications, branded tracking pages and shipment visibility across carriers.
Build a setup that changes as fast as retail does
Retail trends and shopper expectations are moving quickly. The retailers we spoke to want to adjust assortments, shopping experiences and delivery options without waiting for a development project, especially when order volumes jump and fulfillment comes under pressure. nShift Checkout lets teams change which delivery options appear at checkout, and at what price, through rules they configure themselves.
Few retailers build every capability themselves. The sessions from ARK, Stadium and others described commerce built from specialized systems that share data, which makes the choice of partners as important as the choice of software.
Omnium is a Gold-certified nShift partner: its order management integration with nShift Delivery lets retailers automate shipment booking and label creation for the orders they manage in Omnium. Stadium is one of the retailers running on both. Rita Hareid, Partner Manager at Omnium, said of the certification:
"We highly appreciate this recognition, which confirms the quality of both our integration and our collaboration with nShift, ensuring a reliable solution for our shared customers."
Norway's largest bookstore, Norli, serves around one million customers a year. It runs nShift Ship, Checkout and Track alongside Omnium and the rest of its commerce stack, and has brought online and store delivery into one flow.
Thank you, Oslo
A big thank you to Omnium for bringing the Nordic retail community together for a full day of sessions, and to everyone who joined us at the Eero rooftop bar and spoke with our team.
Running Omnium or another order management system? See how nShift connects your OMS to delivery across every store and warehouse.
