The Challenge
Part of the Swedish Rusta Group, Happy Angler (formerly Hong Kong Fishing Online Store) sells over 10,000 fishing brand products to online customers in Finland, Sweden and 34 other countries across Europe.
In 2020, the company took the decision to update its 10-year-old ecommerce platform. The aim was to find a cost-effective solution that would provide customers with a more streamlined shopping experience and give Happy Angler employees greater flexibility and control.
The team decided early on that they wanted to use nShift Checkout as part of their new solution. Another Rusta website was already using the product to great effect. They had also heard lots of positive things from their 3PL provider, who have been using nShift to manage Happy Angler deliveries for more than a decade.
The level of control that nShift Checkout gives to users like me has been a big plus. Now, if we want to change elements of the checkout experience, we don’t have to go through a third party. We can do it ourselves.
Teemu Kangas, Ecommerce Specialist at Happy Angler
The Solution
Powered by nShift Checkout, in combination with Storm Commerce and Klarna, the new Happy Angler checkout solution provides online shoppers with a clear and intuitive shopping experience.
Customers are offered a range of delivery options, tailored to their location and the items in their basket. In Finland, this includes the option to collect from thousands of different pick-up points as an alternative to getting parcels home delivered.
The new solution has also made life better for members of the Happy Angler team. As Teemu Kangas, Ecommerce Specialist at Happy Angler, explains: “The level of control that nShift Checkout gives to users like me has been a big plus. Now, if we want to change elements of the checkout experience, we don’t have to go through a third party. We can do it ourselves.”
