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Stadium scores a hit with customers thanks to nShift Checkout

Stadium nShift

E-commerce company, Stadium, is always looking for new ways to improve the purchasing experience for their customers. So when they saw an opportunity to offer greater choice through nShift Checkout, they jumped at the chance.

Solutions used

Delivery and Checkout

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The Challenge

Stadium was already using nShift’s delivery management platform to manage and track deliveries from its six webshops. But they were also looking to improve the purchase experience for their online customers by giving them greater freedom of choice at the checkout.

Fredrik Persson, CDO of Stadium, explains: “For Stadium, it is important to always follow the customer’s wishes. It is important for our customers to be able to choose where and when their package is shipped in an easy manner.”

For Stadium, it is important to always follow the customer’s wishes. It is important for our customers to be able to choose where and when their package is shipped in an easy manner.

Fredrik Persson, CDO at Stadium
Stadium nShift

Lack of choice limits sales

0%
of online baskets are abandoned

#1

reason for dropout is limited delivery options

The Solution

Within three months of deciding to enhance their online checkout with nShift Checkout, Stadium had launched the solution across their entire operation.

The initial plan had been to start off in just one market. But, as Stadium’s Logistics Director, Daniel Johansson, explains: “[It] is much smoother than we expected this type of solution to be. When we realized how robust it was and how easy it was to set up, we were able to act quickly and implement it in all of our markets.”

Thanks to nShift Checkout, Stadium can now offer customers the choice of having parcels delivered to their homes, to a pick-up point or to collect-in-store. And by using the solution in combination with nShift’s delivery management platform, they also have total control over the entire process, from the purchase at the checkout to picking at the warehouse to transport and delivery.

By using [nShift Checkout], we can offer the freedom of choice, which is something we are very happy about. The fact that we also have the flexibility to easily add new shipping alternatives makes it easier to be at the cutting edge in our digital offering.

Fredrik Persson, CDO at Stadium

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