Talking 'bout my generation: A Mats & Axel Show live in Oslo 2023

In October of 2023, Mats&Axel invited guests Ida Sølvskudt and Sandra Bourbon from Bring Shelfless to join them on their latest instalment of the Mats&Axel Show. In this live recording from Oslo Spektrum Arena Mats&Axel together with Ida&Sandra discuss the shopping behaviours of generations X and Y and why merchants should not forget about the parents when they try to attract Gen Z shoppers