Key takeaways:
Cross-border and localization
Eight out of ten Nordic consumers shopped from abroad in 2025. Success in this market requires more than competitive pricing.
Retailers must provide local delivery options, trusted carrier brands, and translated experiences to win consumer trust across Sweden, Denmark, Norway, and Finland.
The rise of circular commerce
Nearly 70% of Nordic consumers bought or sold secondhand items in the last quarter. This growth is driven by integrated shipping options in the checkout.
We discuss how retailers can build circularity into their business models to meet the demands of Gen Z and sustainability-conscious shoppers.
The move toward agentic commerce
AI is moving from discovery to execution. New agentic commerce protocols from OpenAI, Stripe, and Klarna are enabling AI agents to make purchases on behalf of consumers.
Retailers must ensure their infrastructure is ready to provide these agents with the delivery and tracking information they require.
In this session, you’ll learn:
- What the latest Nordic e-commerce data says about consumer behavior, retail recovery, and why online retail continues to outperform physical retail
- Why cross-border e-commerce is growing across the Nordics, and what retailers need to do to compete on more than price
- How delivery expectations differ across Sweden, Denmark, Norway, and Finland, from home delivery and parcel shops to parcel lockers and local carrier trust
- Why secondhand commerce and recommerce are accelerating, and what that means for marketplaces, retailers, and delivery flows
- How AI shopping agents could reshape product discovery, checkout, payment, delivery, and returns in the next phase of commerces
