Growing ecom companies fear they cannot deliver a sophisticated delivery and post-purchase experience during peak season. The right parcel delivery management system creates a simple solution to complicated processes.
Shoppers like to support smaller businesses during peak season. In fact, some 47% of people prefer to buy gifts from smaller vendors.[1]
But they won’t be prepared to compromise on any part of the customer experience – including the delivery experience.
Here are five ways that growing ecommerce and multi-channel retailers can improve their performance during peak season:
1. Scale up with parcel delivery management
As demand increases, businesses must ensure they have sufficient transport capacity to cope. Generally, this means relying on more than one carrier company. And this requires the right multi-carrier parcel delivery management solution.
2. Increase delivery choice at checkout
People look for different shipping solutions. Some seek speed. For others price if paramount. If retailers provide the right range of delivery options at checkout, they can increase conversions by 20%.
3. Create a great order-tracking experience
Shoppers expect regular shipping updates delivered to the social apps they use every day. Because they tend to read these communications, they are a great place to weave in product plugs and other marketing messages. A great tracking experience must be at the heart of a fantastic customer experience.
4. Operate a clear returns process
Consumers want to know how they can return something they are not happy with. Running a digital returns process, with an easy-to-use consumer interface, makes it easier to convert returns into exchanges, protecting the retailer’s revenue.
5. Make the last mile more sustainable
Lower-emissions delivery options show ethically-minded consumers that the retailer shares their values. These should be clearly badged at checkout so that it’s easy for the shopper to find them.
Creating the customer experience that shoppers demand requires running a sophisticated and joined-up delivery and post-purchase process. Too often, growing ecommerce companies fear that they lack the capacity to run what appears to be a complicated set of processes.
Our delivery & experience management solutions give growing retailers a simple route to great joined-up delivery experiences for their customers. From checkout to returns, companies ensuring a joined-up customer experience.
[1] https://www.forbes.com/uk/advisor/business/small-business-statistics/
