by Johan Hellman, vice president, product & carrier at nShift
The way people shop is changing – ecommerce parcel delivery must change with it
In 2025, the fundamentals of how people view retail will continue to evolve.
Today’s shoppers don’t want to “go shopping”. They no longer see retail as an encounter with a physical or web shop. Instead, they expect shopping to come to them. Brands and retailers need to build touch points all around the shopper.
Our new guide helps retailers, brands and vendors get to grips with evolving consumer expectations. Specifically, it explores some of the key trends that will shape ecommerce in 2025:
1. Unified commerce and the implications for last-mile delivery
Some 99% of retailers believe a well-executed unified commerce strategy has an impact on overall profitability but 45% lack a clear implementation strategy.[1]
To obtain the “single view of the customer” that is necessary to make unified commerce effective, retailers and warehouses must draw together data from across the business. Data from the delivery process can transform how a business thinks about its customers.
2. Social shopping and the future of ecommerce delivery
According to TikTok, 75% of its users are likely to buy something while using the TikTok Shop app.[2]
Creating live shopping opportunities will become an increasingly common expectation. Last-mile delivery solutions must adapt to accommodate this evolution.
3. Sustainable shopping and lower-emissions shipping
Some 66% of consumers are prepared to pay more for products from companies that commit to making a positive social and environmental impact.[3] Offering lower-emissions shipping options at checkout will be crucial to ecommerce delivery in 2025.
Read the full report: “The next “retail revolution” – how ecom and logistics must work together to embrace monumental change in 2025”
[1] https://www.bain.com/insights/the-state-of-unified-commerce-a-bain-and-aptos-study/
[2] https://jonpan.medium.com/retail-everywhere-74a42b97c56a
[3] https://forliance.com/news/2023/03/07/why-investing-in-sustainability-is-a-smart-business-move
Author
Author
Johan Hellman
Vice president, product & carrier at nShift
Johan has 15+ years of experience within the logistics and shipping industry, holding senior management roles across 3PL, TMS, Supply Chain and Carrier Management. At nShift, Johan is responsible for our world-leading carrier library, including the pre-built connections to carriers and transport service providers worldwide.
