nShift Track creates new opportunities to build the brand and grow revenue
Good customer service is no longer enough to build loyalty and grow revenue. The future of growth is about becoming ‘customer obsessed’. That’s why we’ve launched nShift Track, createing a new opportunity to transform the parcel delivery journey into a crucial part of the customer and brand experience.
Today’s shoppers expect regular updates on the status of their parcel delivery. A staggering 78% claim they will abandon brands that fail to communicate1. But retailers that treat such communications as little more than a logistical update are missing a trick. These points are fantastic opportunities for brands to engage with shoppers just when they are most invested in the experience.
Experts estimate that people are exposed to between 6,000 and 10,000 marketing messages a day2. Our brains have become highly adept at filtering them out. But when people are eagerly awaiting a delivery, they are prepared to give the brand or retailer a far greater share of their attention.
nShift Track enables retailers to communicate delivery updates in a fully branded environment. It creates a cutting-edge consumer experience. The updates people receive look as slick and professional as the webshop or brand that they bought from. As well as providing email or SMS updates, the retailer can communicate through the social channels that people use in everyday life. Retailers can target shoppers with marketing messages or take the opportunity to build their reputation by promptly dealing with questions and concerns.
Key features of nShift Track include:
- Multi-channel delivery status communications via the channels where customers live their digital lives
- Customer feedback “in the moment” leading to reduced customer churn
- 60 percent reductions in “where is my order” (WISMO) support calls
- New revenue opportunities at a time when customers have a 50% higher propensity to buy again
- Branded environments for delivery updates, returns policies, and more
Retailers and e-commerce companies increasingly recognize that the customer experience doesn’t end when the shopper hits the “buy” button. The hours and days that follow help determine whether the consumer will come back for more.
Providing regular and relevant branded communications on order status helps build loyalty between the customer and retailer. It cuts down on support calls and creates brilliant opportunities to re-market to consumers at the time when they are most engaged with the brand.
nShift Track is part of a portfolio of enterprise-grade solutions that empower retailers and web shops to create an end-to-end delivery experience. Learn more about our suite.
