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The five customer complaints that matter most – and how to avoid them


How the delivery experience can improve customer satisfaction

nShift has released a new guide identifying the five most common consumer complaints, and how to avoid them.

The end-to-end checkout and post-purchase experience is a vital moment of truth for online shoppers.  Four out of five people will leave a brand after just two poor experiences. 

Other common causes of customer frustration include;

  • deliveries turning up unexpectedly
  • goods arriving damaged or in poor condition
  • unsuitable delivery options at checkout
  • poor communication around the delivery process

‘Five customer complaints that matter most – and how to avoid them’ shines a light on what a great delivery management experience looks and feels like. 

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