The five customer complaints that matter most – and how to avoid them
How the delivery experience can improve customer satisfaction
nShift has released a new guide identifying the five most common consumer complaints, and how to avoid them.
The end-to-end checkout and post-purchase experience is a vital moment of truth for online shoppers. Four out of five people will leave a brand after just two poor experiences.
Other common causes of customer frustration include;
- deliveries turning up unexpectedly
- goods arriving damaged or in poor condition
- unsuitable delivery options at checkout
- poor communication around the delivery process
‘Five customer complaints that matter most – and how to avoid them’ shines a light on what a great delivery management experience looks and feels like.
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