by Sean Sherwin-Smith
Retailers risk lower cart conversions without multi-carrier shipping software
Our new report encourages online retailers to transform the delivery experience with the right carrier-management capability
Online retailers risk reputational damage and lower cart conversions if they attempt to outsource their delivery experience to just one – or a small number of – carrier companies.
“Creating customer choice and unlocking efficiencies: the power of multi-carrier delivery management”, the new nShift guide, shows that multi-carrier shipping software enables online retailers to:
Offer a range of delivery options and transform the checkout experience
Shoppers expect to find the shipping options they seek. Sometimes, price is paramount. Sometimes collecting deliveries from a pick up/drop off (PUDO) location or a locker works best.
The same customers may have different delivery preferences. The challenge for retailers is ensuring they have the carrier connections to cover all these possibilities, and more.
nShift’s updated Checkout solution helps retailers A/B test which combinations delivery options are most likely to lead to conversions for different customers.
Boost delivery capacity
Working with a range of delivery partners makes it easier to respond to shifting patterns of behavior and scale up during the all-important peak season.
Improve delivery quality and efficiency
When deploying a range of carriers, businesses can compare performance across the board. This gives the retailer real data to negotiate rates and identify the best options for customers.
Grow beyond borders
Shipping internationally requires relationships with carrier companies that serve the relevant territories. But that shouldn’t mean that overseas customers should be starved of choice. With the right carrier connections, retailers can offer the same choice and flexibility to international buyers, as they do to their customers at home.
Build the brand
When using a range of delivery providers, it makes sense for vendors to manage customer communications directly, to ensure consistency. Because people tend to open these messages more than other communications from retailers, they create a perfect opportunity to weave in product plugs.
Multi-carrier capability is at the heart of nShift’s delivery and experience management (DMXM) suite of solutions. It provides enterprise-grade delivery management with a library of 1000+ ready-made carrier connections. nShift can connect retailers and consumers to over one million PUDO (pick up / drop off) locations. Retailers can automate the carrier-booking and label-printing process. This helps retailers send out more parcels, work with more carriers, and tightly control the delivery experience.
Read the full white paper "Creating customer choice and unlocking efficiencies: the power of multi-carrier delivery management"
