Every January buzzes with opportunity and urgency. 2025 is no exception: as the new year unfolds retail, ecommerce and logistics teams are gearing up and asking the same question: how can we grow in 2025?
Our recent webinar tackled this head-on, exploring the transformative trends shaping retail and logistics. If you missed it, don’t worry—this recap brings you the highlights and actionable insights, while the full webinar recording is just a few clicks away.
What Was the Webinar About?
The webinar, led by Johan Hellman, our Product & Carrier Management expert, and Carl Nilsson, our Platforms & Marketplaces expert, provided a spirited and in-depth exploration of three critical trends for 2025:
- Unified commerce is revolutionizing how businesses integrate systems to deliver seamless, personalized experiences.
- Social shopping is redefining customer engagement by meeting consumers where they live online.
- Meanwhile, sustainability is becoming a business imperative, with growing expectations for eco-friendly practices.
These insights stem directly from our 2025 Predictions Report and were discussed with a focus on practical strategies for success.
At nShift, we believe in fostering seamless, customer-centric experiences and equipping businesses with solutions that address these emerging challenges head-on. We are passionate about empowering retailers and logistics teams to thrive in this environment.
Unified Commerce: A Growth Driver in 2025
Unified commerce isn’t just a trendy term—it’s a powerful strategy for driving growth in 2025. It enables businesses to create consistent, personalized shopping experiences across channels, a critical factor as nearly 99% of retailers believe a well-executed strategy impacts profitability. However, with 45% lacking a roadmap, there’s a clear call to action for businesses to step up (source: 2025 Predictions report).
As our speakers highlighted during the webinar, "Unified commerce is about ensuring systems and processes work together seamlessly to deliver on customer expectations."
But the challenge isn’t just technical; it’s strategic. Unified commerce demands collaboration across teams and tools—a point underscored in the 2025 Predictions Report, which notes that unified platforms can improve business performance by 9%. This integration enables businesses to align systems, streamline operations, and enhance customer satisfaction. nShift’s delivery management solutions play a crucial role here, bridging the gap between promises made at checkout and experiences delivered post-purchase.
Webinar Poll Insight: 69% of attendees agreed that unified commerce will be a major trend in 2025.
👉 Watch the full webinar on-demand to see how unified commerce can transform your business.
Social Shopping: Where Consumers and Brands Connect
Forget the old days of window shopping. Social shopping brings the marketplace to consumers, seamlessly blending discovery, entertainment, and checkout. This trend aligns with consumer expectations that shopping should "come to them," as highlighted in our the report and echoed during the webinar. Platforms like TikTok and Instagram are leading the charge, with TikTok Shop reporting that 75% of users are likely to purchase while browsing (source: 2025 Predictions report).
As our speakers noted, "Social shopping isn’t just about transactions; it’s about creating enjoyable, interactive experiences." However, the discussion also acknowledged challenges, such as lower conversion rates in Western markets. "Social platforms excel at product discovery, but conversion rates for purchases remain a challenge."
Worth noting: nShift's flexible delivery management system empowers brands experimenting with social shopping to streamline delivery options, ensuring a seamless experience for consumers.
Webinar Poll Insight: 67% of attendees believe social shopping will see significant growth this year.
👉 Don’t miss out. Register now to watch the webinar on-demand.
Sustainable Shopping: A Business Imperative
Sustainability is no longer optional; it’s an essential expectation. During the webinar, we discussed how practices like lifetime repairs, peer-to-peer marketplaces, and circular economies are reshaping consumer behavior. "Consumers want brands that align with their values, prioritizing eco-friendly choices at every stage of the purchase journey."
Our report also reinforces this trend, noting that sustainability-focused strategies like circular economies and lifetime repairs are expected to exceed $1 trillion in value by 2030. This shift presents significant opportunities for businesses to innovate and lead. For businesses, this means embedding sustainability into everything from sourcing to last-mile delivery.
nShift’s Emissions Tracker helps teams measure and reduce their environmental impact, a critical factor as 93% of independent retailers prioritize sustainability in 2025 (source: 2025 Predictions report). By offering tools that track emissions and promote eco-friendly delivery options, businesses can align with consumer expectations and regulatory demands.
Webinar poll insight: 64% of attendees thought sustainable shopping will take major steps forward in 2025.
Why you can’t miss these insights
The 2025 Predictions Webinar is more than a trend overview—it’s a guide for action. By watching the full on-demand session, you’ll learn:
- How to align your ecommerce and logistics strategies for unified commerce success
- What’s driving the shift towards social shopping and how to capitalize on it
- Why sustainability is a non-negotiable and how to embed it into your operations
Start your 2025 growth journey with insights that matter – catch the full recording and for a deeper dive, download the 2025 Predictions Report.
