nShift has today announced a new feature in Checkout to help retailers and customers support the causes they care about most.
Positive Impact Delivery enables online retailers to set up delivery options at Checkout which trigger donations to good causes, in support of their ESG goals. Retailers can choose whether to apply it to specific delivery methods, or across all their delivery options. It’s a great way for retailers to build sustainability into the delivery experience.
Appealing to consumers’ conscience is becoming a critical point of difference for retailers and webshops. Research from the World Economic Forum has found that 70% of customers prefer to shop from brands whose values reflect their own.
Small donation, large impact
Positive Impact Delivery supports a wide variety of causes worldwide. They range from restoring natural habitats and removing rubbish from the sea, to improving access to nutrition and education. In each case, customers can see what impact their donation will have. Meanwhile, retailers can monitor and report back on their cumulative impact.
The new feature is the result of a partnership between nShift and allcolibri, an impact solution platform which enables thousands of small donations to be consolidated into large-scale environmental and social impacts.
Helping retailers make sustainable choices
nShift’s Checkout Badges provide additional visual cues to prompt sustainable choices. It marks delivery methods at checkout with icons highlighting their key attributes – such as a green leaf for sustainability. Since the human brain can process images far faster than text, they enable consumers to quickly identify the best options for them. By reducing friction, and time to rethink the purchase in the final part of the checkout process, Badges help increase customer conversions.
Market-leading delivery management suite
nShift Checkout forms part of nShift’s market-leading delivery management suite. Used together, nShift’s products build customer loyalty, reduce costs, and increase revenues. Alongside Checkout, the suite comprises:
- Ship – enterprise-grade delivery management software which provides solutions to complex label printing and carrier booking challenges
- Track – a cutting-edge customer experience that builds loyalty with shoppers
- Returns – a consumer-friendly reverse logistics solution that helps convert 30% of returns to exchanges by making the process easier
nShift’s suite is supported by the world’s largest carrier library and over 450 integrations with leading e-commerce platforms, shopping carts, ERP, warehouse management, and payments platforms.
To find out how Positive Impact Delivery can help you make sustainable choices. Contact us or arrange a demo.