Online retailers are losing out on a significant amount of revenue to customers dissatisfied with the experience they offer.
Recent research shows that 70 percent of all online shopping carts are abandoned prior to checkout. A proportion of this abandonment is due to the very nature of online shopping. Customers will inevitably research products and compare prices across different sites. But much of it can be avoided.
From the moment they visit an online store to the moment they receive their order, today’s customers expect a smooth, friction-free shopping journey. By ensuring a satisfactory end-to-end experience, retailers can address factors that may prove off-putting, such as a complicated returns process or unexpected delivery costs. Indeed, doing so could increase conversion rates by up to 35 percent.
Potentially this could recover an incredible $260 billion worth of lost orders in the United Kingdom (UK) and United States (US) alone.
In this guide, we’ll look at the elements required to deliver such an experience. We will discover how creating an end-to-end e-commerce experience can help retailers deliver better for customers, build a better relationship with customers and gain more knowledge about their customers.
